Measurable Impact Blog

Helping our IT Vendors, Distributors & Channel partners in building efficient marketing programs to GROW, NURTURE & MARKET their Channel Ecosystem.

How to Create a Tech B2B Video Marketing Strategy

Did you know that… adding a video to your website can increase the chance of a front-page Google ...

Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling

The Power of Storytelling in Tech B2B

Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you ...

Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling

Why do my emails have a high bounce rate & how to fix them?

Ever wondered why your email campaigns have a high bounce rate and how you could fix them? Before ...

Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing

Three Areas IT Channel Managers Never Stop Thinking

Now let's be honest, building a channel plan can be an extremely complex process. Results are ...

MarketingMetrics, Marketing

5 Easy Steps to Attract your IT B2B Buyers with Amazing Content

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies ...

ITB2B, Content Strategy, Content Marketing, B2B Marketers

3 areas where channel managers would love spending more time.

Now lets be honest, building a channel plan can be an extremely complex process. Results, are ...

Content Strategy