Now lets be honest, building a channel plan can be an extremely complex process. Results, are dependent of many permutations and combinations to go right before you commit a number to your boss. Dependencies such as type of business, end products/solutions, your current eco-system, on-boarding plans etc can make or break your yearly targets drastically. Considering we have been playing in the IT B2B channel marketing space for a bit, we kept questioning on what a perfect channel marketing readiness would look like?