--- title: Measurable Impact Blog | Storytelling description: Storytelling | Helping our IT Vendors, Distributors & Channel partners in building efficient marketing programs to GROW, NURTURE & MARKET their Channel Ecosystem. --- # Measurable Impact Blog #### Helping our IT Vendors, Distributors & Channel partners in building efficient marketing programs to GROW, NURTURE & MARKET their Channel Ecosystem. ## [Tech B2B Content Repurposing 101: Key Benefits & Best Practices](https://blog.measurableimpact.com.au/tech-b2b-content-repurposing-101-key-benefits-best-practices) Creating consistent content is often a challenge for most tech B2B companies. In fact, 50% of B2B ... [Read More](https://blog.measurableimpact.com.au/tech-b2b-content-repurposing-101-key-benefits-best-practices) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling, repurpose content - * * - * * ## [The Art and Science of Creating And Using Buyer Personas: Insights for Tech B2B Companies](https://blog.measurableimpact.com.au/the-art-and-science-of-creating-and-using-buyer-personas-insights-for-tech-b2b-companies) Over the last few weeks we’ve done quite a few awesome Buyer Persona workshops so it seems past due ... [Read More](https://blog.measurableimpact.com.au/the-art-and-science-of-creating-and-using-buyer-personas-insights-for-tech-b2b-companies) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling - * * - * * ## [How to generate engaging content ideas for your Tech B2B audience](https://blog.measurableimpact.com.au/how-to-generate-engaging-content-ideas-for-your-tech-b2b-audience) Humans are always coming up with new ideas! Whether we're just laying in bed, commuting to work, or ... [Read More](https://blog.measurableimpact.com.au/how-to-generate-engaging-content-ideas-for-your-tech-b2b-audience) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling - * * - * * ## [Tips for getting started with Tech B2B Video Marketing](https://blog.measurableimpact.com.au/tips-for-getting-started-with-tech-b2b-video-marketing) Creating video content for your tech B2B audience can seem daunting, especially if you’ve never ... [Read More](https://blog.measurableimpact.com.au/tips-for-getting-started-with-tech-b2b-video-marketing) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling - * * - * * ## [How to Create a Tech B2B Video Marketing Strategy](https://blog.measurableimpact.com.au/how-to-create-a-tech-b2b-video-marketing-strategy) Did you know that… adding a video to your website can increase the chance of a front-page Google ... [Read More](https://blog.measurableimpact.com.au/how-to-create-a-tech-b2b-video-marketing-strategy) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling - * * - * * ## [The Power of Storytelling in Tech B2B](https://blog.measurableimpact.com.au/the-power-of-storytelling-in-tech-b2b) Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you ... [Read More](https://blog.measurableimpact.com.au/the-power-of-storytelling-in-tech-b2b) ##### Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling - * * - * *