Measurable Impact Blog
Helping our IT Vendors, Distributors & Channel partners in building efficient marketing programs to GROW, NURTURE & MARKET their Channel Ecosystem.
The February Opportunity: Unique Window for Tech Companies
As we venture into 2024, technology companies are poised at a crucial juncture. The start of the ...
2024's Guide to Tech Marketing: Transformative Approaches for Impact
As we venture into 2024, the terrain of tech marketing is undergoing rapid transformation. In an ...
IT Marketing, Content Strategy, Content Marketing, B2B Marketers
Tech B2B Content Repurposing 101: Key Benefits & Best Practices
Creating consistent content is often a challenge for most tech B2B companies. In fact, 50% of B2B ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling, repurpose content
The Art and Science of Creating And Using Buyer Personas: Insights for Tech B2B Companies
Over the last few weeks we’ve done quite a few awesome Buyer Persona workshops so it seems past due ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
How to generate engaging content ideas for your Tech B2B audience
Humans are always coming up with new ideas! Whether we're just laying in bed, commuting to work, or ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
Tips for getting started with Tech B2B Video Marketing
Creating video content for your tech B2B audience can seem daunting, especially if you’ve never ...