Measurable Impact Blog
Helping our IT Vendors, Distributors & Channel partners in building efficient marketing programs to GROW, NURTURE & MARKET their Channel Ecosystem.
Tech B2B Content Repurposing 101: Key Benefits & Best Practices
Creating consistent content is often a challenge for most tech B2B companies. In fact, 50% of B2B ...
The Art and Science of Creating And Using Buyer Personas: Insights for Tech B2B Companies
Over the last few weeks we’ve done quite a few awesome Buyer Persona workshops so it seems past due ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
How to generate engaging content ideas for your Tech B2B audience
Humans are always coming up with new ideas! Whether we're just laying in bed, commuting to work, or ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
Tips for getting started with Tech B2B Video Marketing
Creating video content for your tech B2B audience can seem daunting, especially if you’ve never ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
How to Create a Tech B2B Video Marketing Strategy
Did you know that… adding a video to your website can increase the chance of a front-page Google ...
Insider, ITB2B, IT Marketing, Content Strategy, Content Marketing, Technology Marketing,, B2B Marketers, Marketing Strategy and Goal Setting, email marketing, Storytelling
The Power of Storytelling in Tech B2B
Everyone loves a great story. People want to feel connected to a group, to belong. Stories give you ...